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Lesson Content

课程介绍
Chapter 1 – INTRODUCTION
课程內容
Chapter 2 – 如何建立强大的品牌影响力
Chapter 3 – 为何会购买品牌?
Chapter 4 – 奢侈品牌如何定价?
Chapter 5 – 建立产品的事前准备
Chapter 6 – Who ?你品牌的目标族群
Chapter 7 – What?开发什么样的产品
Chapter 8 – 产品推出市场前须做的3件事
Chapter 9 – Action plan/ 计划编排
Chapter 10 – 兰蔻小黑瓶的成功案例分析
Bonus
奢侈品牌常用的3个行销策略
香水的起源以及商业模式

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